
Bang & Olufsen
This European Company was losing money on its dealer operations, and it needed to find a way to continue to sell more products in the states. The process included reducing U.S. dealers from over 400 to less than 75 and at the same time creating a program to encourage the best dealers to open B & O concept stores. Bieri Company provided Bang & Olufsen comprehensive services including evaluating existing centers, developing site criteria, negotiating with dealers and landlords, and creating a strategic real estate formula. |
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