Bottega Veneta
Company: Vicenza, Italy
- Founded in 1966, Bottega Veneta concentrates on luxury and high quality craftsmanship in their exquisite leather goods, bags, and shoes.
- The Gucci Group acquired Bottega Veneta in February of 2001.
Goal:
- To create stores only in upscale centers that are modern and relaxed yet functional.
- Open 2-4 stores in one year.
- Needs 1,800 to 2,00 square feet.
Approach:
- Developed a timeline
- Selected prospects based on knowledge of the most upscale tenants and districts that attract the luxury shopper.
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